On International Women’s Day Unissu are delighted to announce that they are partnering with Women in PropTech to champion gender diversity in PropTech.
Women in PropTech (WiPT) will host their inaugural event in New York City on 27 March 2019 with Unissu as their official PropTech Research Partner. This will be followed up with events in London and Toronto, with more locations to be announced soon. These events will serve to raise the profile of women working in PropTech and inspire more females to become part of the exciting digital transformation of the real estate industry.
Thanks to initiatives like International Women’s Day and the #BalanceforBetter campaign we are seeing more women enter into the technology industries and making a name for themselves in what has traditionally been a male dominated space. Whilst PropTech is seen as a relatively new movement, it is still perceived to be operating within a male heavy real estate industry which has been reluctant to adapt and modernise over the years. Whilst women across the globe have been integral to the uptake and growth of PropTech in recent years there is still much more to be done to encourage and support gender diversity in this space.
In founding WiPT earlier this year, Nikki Greenberg is focused on promoting gender diversity and shining a light on the important role women can and do play in the ever-growing world of PropTech.
Nikki explains: “Women in PropTech is a group dedicated to promoting female thought leadership, tackling diversity issues, and connecting the brilliant women working in real estate technology globally”, adding “We are delighted to partner with Unisuu to raise awareness of the need for greater diversity in the PropTech industry as it grows.”
Women in PropTech is a group dedicated to promoting female thought leadership, tackling diversity issues, and connecting the brilliant women working in real estate technology globally.
With over 6700 PropTech companies globally and total PropTech funding sitting at $14.85bn (2018), we are beginning to see the beginnings of the PropTech movement maturing. Unissu co-founder James Dearsley believes now is the time to bring a greater awareness around gender diversity and equality throughout the entire PropTech spectrum.
James comments: “Supporting an industry change is one of the most important things we, as individuals and businesses can do and Women in PropTech is attempting just that. Unissu’s mission is to connect the global Property and PropTech sectors and therefore supporting Women in PropTech is an obvious but vital step as they too look to build a global community.
As a platform Unissu is passionate about data, with the help and support of Women in PropTech, we aim to give full transparency of the gender diversification of the industry. The hope is that this will further fuel the debate and analysis about gender representation in the wider property industry.”
Unissu’s mission is to connect the global Property and PropTech sectors and therefore supporting Women in PropTech is an obvious but vital step as they too look to build a global community.
Together, and in support of the mission of International Women’s Day, Unissu and Women in PropTech look forward to a global push for awareness and support in the growing PropTech sector. The #BalanceforBetter campaign, doesn’t just celebrate this one single day, but the whole of 2019, and a host of events are planned to support women in the PropTech sector around the world.
Ultimately Unissu is uniquely positioned to be able to help both the global property and PropTech industries as they go through a significant period of change. This is both in terms of a technological shift but also in other ways. Gender balance is just one of those.
If Unissu can help bring a global community together around important issues such as this then it will have achieved everything the founders of the business had originally set out to do.
Let’s make the the real estate industry a fairer and more balanced place to work.
Originally posted by Ruth Maguire at Unissu