APTA | Growing Your Professional Reputation

LIVE MASTERCLASS | GROWING YOUR PROFESSIONAL REPUTATION

A Practical, How To Guide on How to Gain Recognition as a Thought Leader in Your Industry to Increase Your Professional Presence

12pm -1.30pm ET 16 & 23 September 2020

Online | Live Lecture & Interactive Class


Today a google-able presence and online footprint is of the utmost importance for real estate professionals and entrepreneurs. In this digital age, our searchable, online presence has incredible reach and is always accessible by our current and future clients and collaborators. While your colleagues and clients have the benefit of knowing your abilities as they communicate directly with you on a daily basis, to expand your reach and recognition, you need to invest in setting up a searchable online presence because once it is in place, the benefits are exponential. 

In this masterclass, internationally recognized thought leaders will share their insights to how they have successfully built their online presence. The Masterclass offers a how to guide on how to identify the ‘one thing’ you should be known for, how to tell that story in a captivating manner that will have everyone talking, and how to leverage LinkedIn and free online tools to start boosting your visibility.

Instructors

Nikki Greenberg, Founder at Real Estate of the Future & Women in PropTech (New York)

Kyle Scott, Head of Product & Production at Serhant Media Group (New York)

Objectives & Outcomes

Identify the ‘one thing’ that you should be known for as a thought leader in your industry and how to articulate it

Learn how to effectively network and get the most out of interactions while in-person networking is not possible

Learn about free online tools and platforms that you can use to effectively build your brand and amplify your voice in a pragmatic, productive and effective manner

Tips and tricks for growing your LinkedIn audience and how to use the platform to increase your visibility, generate leads and get invited to speak at industry conferences

Learn how to capitalize on your digital presence to further your success in your field

Syllabus

16 September Part 1: From Architect to Futurist - My Journey to Being Recognized as a Thought Leader in Real Estate and How You Can Do It Too! by Nikki Greenberg (Real Estate of the Future)

23 September Part 2: Mastering the Science of Storytelling for Your Personal Brand by Kyle Scott (Serhant Media Group)